The domestic OLED TV market has experienced a serious decline, and the LGD Chinese market is struggling

Recently, the Guangzhou Municipal Bureau of Ecology and Environment issued an administrative penalty decision. LG Display (China) Co., Ltd. (one of the LGD factories) was fined 600,000 yuan for excessive particulate matter emissions. The administrative penalty decision shows that the actual emission of soot (particulate matter) from the LGD factory in 2018 was 1.653524 tons, which exceeded the allowable annual exhaust emission limit of 0.891 tons of soot (particulate matter) by nearly double. The reporter interviewed the relevant person in charge of LGD on the above issues, but has not received a reply as of press time.

Recently, a factory of LG Display (hereinafter referred to as “LGD”) was fined 600,000 yuan for environmental protection issues. LGD’s 8.5-generation OLED factory started mass production at the end of August this year. However, domestic sales of OLED TVs, which were once highly anticipated, were challenged this year. The reporter noticed that the stock price of LGD has fallen by 17.58% this year. In addition, the internal executive team has undergone a major change, which has attracted investors’ attention.

A LGD factory was fined 600,000 yuan

The penalty decision stated that the annual emission limit of smoke and dust (particulate matter) from LGD’s factory has been adjusted many times, mainly because it has not seriously fulfilled its main responsibility as a construction unit, so that smoke and dust (particulate matter) appeared in the preparation of the second EIA document of the project involved. ) calculation errors and omissions (there was an error in the calculation of nitrogen oxides when the first EIA document was prepared before); in addition, the LGD factory should also strictly urge third-party monitoring agencies to adopt standardized sampling monitoring methods and issue accurate smoke and dust (Particulate matter) monitoring data.

The Guangzhou Municipal Bureau of Ecology and Environment believes that the fact that the actual emission of soot (particulate matter) from the LGD factory in 2018 exceeded the allowable annual exhaust emission limit of soot (particulate matter) is clear and should be punished. According to relevant regulations, he was ordered to correct his illegal behavior immediately and imposed a fine of 600,000 yuan. It is understood that the LGD factory has been re-issued the “Guangdong Province Pollutant Discharge Permit” by the relevant departments on August 27, 2019 (valid period: August 27, 2019 to August 26, 2024). The annual exhaust emission limit of soot (particulate matter) is adjusted to 8.26 tons.

The domestic OLED TV market may decline this year

Because the material is lighter and thinner, transparent and flexible, OLED can realize a variety of designs, bringing more possibilities for the design of future TVs. However, just when institutions are generally optimistic and global TV manufacturers are betting, some institutions predict that the sales of OLED TVs in the Chinese market will reach 170,000 units this year, a full 10,000 units less than last year. fell for the first time in years. The reporter learned that the current penetration rate of OLED TVs in China is still relatively low.

LGD’s management team changes and the new management is difficult to reverse the decline

LGD’s management changes and performance decline have also attracted attention before. It is understood that in October this year, more than 20 company executives of LGD were laid off, accounting for about 17% of its administrative staff. However, the management changes did not bring a significant boost to performance. The latest financial report from LGD shows that the cumulative operating loss of LGD in the first three quarters was 957.5 billion won, and the net loss exceeded 1 trillion won.

It is understood that the LGD China OLED project started construction in July 2017, with a total investment of about 46 billion yuan. The glass substrate size of the project is 2200mm × 2500mm. OLED Panel. Official production was announced at the end of August this year, with an initial production capacity of 60,000 glass substrates per month, and a maximum production capacity of 90,000 glass substrates per month by the end of 2021.

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