Apple officially announced that the Apple special event will be held at the Apple Apple Park headquarters at 10:00 a.m. Western Time on October 13th (1:00 a.m. Beijing time on October 14th), still through online live broadcast.

Due to some special reasons, the iPhone 12 did not appear at the autumn new product launch conference in mid-September this year, which disappointed many fans who were looking forward to the new iPhone, but also ignited more passion in the waiting. . Now that the release time of the new product has finally been determined, the big stone hanging in the hearts of the followers of the entire technology circle has finally fallen.

Regarding the invitation letter for Apple’s new product launch, we can see that the visual effect of the colorful layered halo is still played around the Apple logo. Compared with the light blue logo of the invitation letter last month, it seems to be more suitable for this iPhone. The colorful atmosphere of the 12 series of fuselage and color matching makes people full of all kinds of reverie about the new series such as the iPhone 12. Maybe Apple will update and release products such as the new HomePod.

Since both the iPad and Apple Watch series of new products have been released at Apple’s first autumn new product launch in mid-September, the protagonist of this launch is the new iPhone 12 series. As Apple’s core hardware product, the new iPhone series has always attracted the most attention from the industry and users. In addition to the 5G blessing, this year’s iPhone 12 series actually has a lot to watch.

Since Apple kept silent about the new iPhone 12, 12 Pro, and 12 Pro Max at its first fall launch in mid-September (and never even confirmed the names of the new models), the media has always used these names by default. It is estimated that we will not hear other strange names appear at the press conference on the 14th.

Although Apple has kept the veil of secrecy, the outside world does have a lot of “certain” knowledge about the iPhone 12. According to the understanding of iOS 14, it can be seen that there are many changes and improvements in the software and hardware functions of this new model of mobile phone, among which the most likely ones include the newly designed widget management mode, noise reduction function, spatial audio effect, laser Radar sensor, as well as equipped with A14 bionic chip and support 5G network.

Information from third-party sources shows that the new iPhone also includes 3D depth-sensing technology for the rear camera and a variety of screen sizes, and the outside world will see a range of products from 5.4 inches to 6.7 inches.

At present, based on various information, it can be seen that the iPhone 12 will launch four models with four different screen sizes: iPhone 12 Mini (5.4 inches), iPhone 12 and 12 Pro (6.1 inches), 12 Pro Max (6.7 inches) ). All four products will be equipped with OLED displays, with the iPhone 12’s Display having a 120Hz refresh rate, and the iPhone 12 Pro and 12 Pro Max possibly featuring a ProMotion Display.

However, different media have given various judgments about the launch rhythm of these models and the differences in related functions. The technology media DigiTimes recently exposed a piece of news, and Apple’s professional website MacRumors agreed: that Apple may launch the iPhone 12 in multiple stages in the fourth quarter of this year. The two 6.1-inch iPhone 12 regular products will be launched first, while the 6.7-inch Max and 5.4-inch Mini will follow.

Also, there are mixed voices about whether all models of the iPhone 12 will support 5G. Apple analyst Ming-Chi Kuo recently said that Apple will launch three iPhone 12 5G models. It is no wonder that some analysts said that the iPhone 12 Mini only supports 4G networks and will be equipped with a B14 chip (called the A14 residual blood version), in order to lower the price threshold of the entry-level iPhone 12.

In addition, the technology media Fast Company published an article saying that Apple will use its own proprietary 5G mmWave antenna. However, after reaching a deal with Qualcomm, Apple’s iPhone can use the Qualcomm X55 5G modem and 5G antenna. This analysis is somewhat unconvincing.

Of course, the biggest concern in all the analysis is the price of the new iPhone. Based on the opinions of all parties, it can be seen that the outside world agrees that the base model of the iPhone 12 will be cheaper than the starting price of the iPhone 11 at $699.

If I remember correctly, the base model of the iPhone 11 went on sale last year for $699, which is $50 less than the 2018 iPhone XR. This trend is likely to continue this year, with analysts predicting that Apple will price the iPhone 12 at $649, the iPhone 12 Pro at $999 and the iPhone 12 Pro Max at $1,099.

Converting, that is to say, the price of iPhone 12 National Bank should be between 4699-4999 yuan (RMB); iPhone 12 (128GB version) is about 5599 yuan; iPhone 12 Pro (128GB version) is about 6999 yuan; iPhone 12 Pro Max (128GB version) is about 7699 yuan.

Obviously, after tasting the sweetness of the “low-price strategy” in the past two years, Apple will most likely continue to open its own market with low-priced entry-level products. This move has had an immediate effect after iPhone shipments continued to decline in 2018 and the market share in Greater China fell below 10%.

In that year, Apple pushed the cheap version of the iPhone XR, and in 2019, the global mobile phone market achieved an ultra-high sales volume of 46.3 million units (the first in the entire iPhone series).

Since then, the cheap versions of iPhone 11 and iPhone SE have also followed this routine. Among them, the iPhone 11 once dropped to about 3,000 yuan during the domestic e-commerce shopping festival last year. We have reason to believe that the starting price of the iPhone 12 in the country is likely to be between 4699-4999 yuan in the future, and even the iPhone 12 Mini will adopt a more “ultra-low price” strategy.

Apple is very clear about the logic between cost performance and small profits but quick turnover. Perhaps it is very possible to launch a customized version of the iPhone 12 Mini for the Greater China region and a drop in the retail price of the iPhone 12 standard version. It is for this reason that Apple achieved revenue of $9.33 billion in the third fiscal quarter of 2020 in its Greater China market.

As for whether this approach will harm Apple’s long-term healthy development, it is up to the benevolent to see the benevolent and the wise to see the wisdom. After all, for the successful “businessman” CEO Cook, performance and stock price are the most important things. As for the lag behind Huami OV and Samsung and many other brands in 5G mobile phones for nearly a year, it may be ignored, and many domestic users may not be targeting 5G when they buy iPhone mobile phones.

This point, Apple has tried and tested in the market.